Vac from the sea

Plastic is a material with many advantages. But when plastic ends up in the wrong place it becomes a problem. To raise public awareness about this issue, Electrolux aims to gather plastic debris from vulnerable marine habitats – and produce a limited number of vacs out of it.

 

 

Vac from the sea

Plastic is a material with many advantages. But when plastic ends up in the wrong place it becomes a problem. To raise public awareness about this issue, Electrolux aims to gather plastic debris from vulnerable marine habitats – and produce a limited number of vacs out of it.

 

 

 

Ramsvik

By Editor On June 29, 2010

 

Vac from the Sea

 

Ramsvik, near Smögen and Kungshamn, is one of the first sites where Electrolux has started to collect plastic debris for the Vac from the Sea project. Last week we joined the local community cleaning initiative and went out in the Skagerrak archipelago to gather ocean garbage.

Each year, large amounts of debris drift ashore along the Bohuslän coast in Sweden. Streams from the North Sea and Baltic Sea shove the floating debris to Skagerrak, where it is collected and blown ashore on our coast. The bulk of the material is not biodegradable and made up to 80% of plastic, but also oil, chemical and medical waste and military items occur. It is stored in banks mixed with seaweed and grass in the coves and in rock crevices.

More info and images to come!

 

 

Welcome to Vac from the Sea

By Hans Stråberg President and CEO, Electrolux On June 15, 2010

 

Vac from the Sea

 

Welcome to Vac from the Sea,

Our oceans are filled with plastic waste. Yet on land, there is a shortage of recycled plastic.

The supply of sustainable raw material, such as recycled plastic, is crucial for making sustainable appliances, and assisting consumers in making their homes greener.

I therefore hope you will join us in raising awareness about the threat plastic poses to marine habitats, and the urgent need for taking better care of the plastic that already exists.

Hans Stråberg President and CEO, Electrolux

 

 

Plastic Karma

Plastic is a material with many advantages. But when plastic ends up in the wrong place it becomes an environmental hazard. The way we use and re-use plastics – and the different degrees of corporate and individual responsibility in these matters – are all part of our Plastic Karma.

 

Vac from the Sea

 

Good and bad
Different plastics are used in an enormous range of products, from toys to spaceships, due to their relatively low cost, manufacturing ease and versatility. Certain plastics have also replaced many traditional materials. But when plastic end up in the wrong place it becomes an environmental hazard. Plastics are durable and degrade very slowly. The molecular bonds that make plastic so durable also make it equally resistant to natural degradation processes. Additionally, the manufacturing of plastics often creates large quantities of chemical pollutants.

Recycling barriers
The confusion over what we can and cannot recycle continues to confuse consumers. Plastics are especially troublesome, as different types of plastic require different processing to be re-used as raw material. Another recycling barrier is the widespread use of dyes, fillers, and other additives in plastics, which makes recycling even more difficult. Additives are used less in beverage containers and plastic bags, allowing them to be recycled more efficiently.

 

photo by B.E.A.C.H

 

The Plastic Vortex
Today plastic debris greatly threatens vulnerable marine habitats around the globe. The ”Plastic vortex” is an accumulation of plastic debris swept into the Pacific – directly from beaches, river mouths or waste discarded at sea – and carried by currents into a swirling pattern to a spot between Hawaii and the U.S. mainland. Some scientists estimate it to be twice the size of Texas. The Pacific Vortex isn’t the only marine waste dump. Almost all oceans have plastic gyres of their own. The best solution is simply to stop adding to them by using less plastic and by finding ways to make the recycling process more effective. Electrolux aims to raise public awareness of the issue by gathering plastics from marine environments from a number of sites in the world. The collected plastic is sorted, washed, processed and used to produce a limited number of concept vacuum cleaners. The name of this quest is: Vac from the Sea.

 

Vac from the Sea

 

Vac from the Sea



One Response to “ Vac from the sea ”

  1. Ecochampion disse:

    I only found out about this campaign a few days ago. This is such a great idea and cause. Who ever came up with idea should be greatly rewarded. We need to raise more awareness on how much plastic is in our oceans.

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